{"id":13,"date":"2026-03-03T21:46:19","date_gmt":"2026-03-03T21:46:19","guid":{"rendered":"https:\/\/martinapisetta.com\/about\/"},"modified":"2026-03-07T13:11:24","modified_gmt":"2026-03-07T13:11:24","slug":"about","status":"publish","type":"page","link":"https:\/\/martinapisetta.com\/en\/about\/","title":{"rendered":"about"},"content":{"rendered":"<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:100px;padding-bottom:50px\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">design of visual identities and brand systems for companies that aim to growth, transformation or repositioning.<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a27303fc wp-block-columns-is-layout-flex\" style=\"padding-top:175px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Every intervention is rooted in a rigorous analysis of the competitive landscape, resulting in visual architectures designed to last, solidify positioning, and increase the perception of value.<\/p>\n\n\n\n<p>My approach integrates strategy with creative direction, in order to construct visual infrastructures: recognizable, cohesive identities engineered to endure and scale over time.<br>The collaboration is aimed at business entities and organizations that consider the image a strategic asset \u2013 not just a decorative element.<\/p>\n\n\n\n<p>To ensure strategic depth and dedicated creative leadership, I collaborate with a strictly limited number of partners.<\/p>\n\n\n\n<p>If the requirement is purely tactical or executive, I am likely not the right match for your vision.<\/p>\n\n\n\n<p>However, if the goal is to build an authoritative identity that matches the scale your company is achieving, we can start a conversation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"768\" src=\"https:\/\/martinapisetta.com\/wp-content\/uploads\/2026\/03\/About-1.jpg\" alt=\"\" class=\"wp-image-117\" srcset=\"https:\/\/martinapisetta.com\/wp-content\/uploads\/2026\/03\/About-1.jpg 1365w, https:\/\/martinapisetta.com\/wp-content\/uploads\/2026\/03\/About-1-300x169.jpg 300w, https:\/\/martinapisetta.com\/wp-content\/uploads\/2026\/03\/About-1-1024x576.jpg 1024w, https:\/\/martinapisetta.com\/wp-content\/uploads\/2026\/03\/About-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>progettazione di identit\u00e0 visive e sistemi di marca per aziende in fase di crescita, trasformazione o riposizionamento. Ogni intervento nasce da un\u2019analisi rigorosa del contesto competitivo e si traduce in architetture visive pensate per durare, rafforzare il posizionamento e aumentare la percezione di valore. L\u2019approccio integra strategia e direzione creativa, con l\u2019obiettivo di costruire identit\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":44,"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/pages\/13\/revisions\/227"}],"wp:attachment":[{"href":"https:\/\/martinapisetta.com\/en\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}