Love Burger is a small burger restaurant in the Netherlands. The brand had to feel warm and human, without looking like another generic fast-food chain.
I built an identity around simple, memorable shapes and a direct tone of voice – a place that feels real, not over-designed.
The challenge was to create a brand that could stand out in a crowded, trend-driven food scene without relying on clichés: no fake “handmade” vibes, no overload of textures, no aggressive visual noise.
Love Burger needed a visual identity that felt calm, honest and easy to remember, while still being strong enough to live on signage, packaging and digital touchpoints.
Concept & Direction
The concept mixes the warmth of a heart with the straightforwardness of a classic burger joint. The logo is compact and bold, the heart mark is used as a flexible sign across the system. The palette stays warm and simple, so the brand can feel friendly without becoming childish or noisy.
